Peru is recognized as one of the best tourist destinations in the world, but despite the multiple global awards that Peruvian gastronomy has such as being chosen 9 times in the last 10 years as the best culinary destination in the world, having the best chef women in the world or have two restaurants in the global top ten; there are no restaurants with a Michelin star in the country since the gastronomic guide does not operate in Peru. But Michelin not only makes its gastronomic guide, but it also manufactures tires and in Peru, there is an infinity of Michelin tire stores.
This is how Cusqueña, the country's flagship beer are ideal for pairing, and Publicis Worldwide Peru conditioned a Michelin tire store and created "Michelin Tire & Dine", the first Michelin Pop Up restaurant in Peru, together with the renowned Chef Victor Gutierrez, the first Peruvian chef to win two Michelin stars in Spain.
“We decided to hire one of these as a location to create our restaurant branded by the same brand that awards such precious stars so that people can enjoy a unique and unrepeatable experience through exceptionally prepared dishes. We have managed to open the first restaurant “Michelin” in Peruvian territory (referring to the chef and the place that was a Michelin tire shop).” Nelson Fragoso, General Manager/Chief Creative Officer Publicis Worldwide Peru, explained.
In this way, and playing with a bit of humor and concepts, Publicis Worldwide Peru and Cusqueña managed to set up a unique and unrepeatable gastronomic experience that aroused great interest in the local press and opinion leaders in the "foodie" category, generating significant scope and great results.
“Cusqueña is the perfect beer to pair with Peruvian gastronomy; For this reason, we are constantly looking for opportunities to be able to support this purpose and generate great impacts that make it known to the entire world that Peru is undoubtedly the best gastronomic destination in the world and with this capitalize on the pride that Peruvians feel for their food.” Diego Devoto, Global & Local Premium Brands Director ABInBev.
Credits
Fernando Bellotti - Publicis Groupe - Regional Creative Chairman
Nelson Fragoso - Publicis Worldwide Perú - Chief Creative Officer / General Manager
Katherine Carrillo - Publicis Worldwide Perú - General Account Director
Celso Zelaya - Publicis Worldwide Perú - Executive Creative Director
Luigi Rissi - Publicis Worldwide Perú - Creative Director / Art Director
Daniel Biasevich - Publicis Worldwide Perú - Creative Director /Copywriter
Cynthia Alarcón - Publicis Worldwide Perú / Copywriter
Jorge García - Publicis Worldwide Perú - Multimedia designer / Editor
Raquel Becerra - Publicis Worldwide Perú - Production Manager
Jean Marcell Loro - Publicis Worldwide Perú - Agency Producer
Ana Morales - Publicis Worldwide Perú - Account Supervisor
Vania Toledo - Publicis Worldwide Perú - Account Executive
Alvaro De Luna - AB Inbev - Head of Marketing
Diego Devoto - AB Inbev - Global & Local Premium Brands Director
Eduardo Miró Quesada - AB Inbev - Brand Manager
Kiara Kottke - AB Inbev - Brand Manager
Micaela Rodriguez - AB Inbev - Lead
Rafael Acuña - Del Mate Producciones – Production
Antonio Sarria - Sangre - Film Director
Pedro Zamalloa - Sangre - Film Director
Fiorella Casanova - Sangre - Executive Producer
Eduardo Arriagada - Freelance - Post Production
