In 2018, tourism numbers to the Great Barrier Reef declined for the first time in years due to negative media reports about coral bleaching.
We partnered with Uber and Queensland, Australia, to create the world’s first fully-electric rideshare submarine, called ScUber.
For a limited time only, ScUber riders gained exclusive access to the world’s largest ecosystem, renowned as a biodiverse playground, rich in marine life and offering remarkable underwater experiences.
ScUber was available for a limited number of riders to request through the Uber app and riders had the opportunity to immerse themselves in the exquisite beauty of the Great Barrier Reef, all without the need for a snorkelling mask or a diving license!
We partnered with Uber and Queensland, Australia, to create the world’s first fully-electric rideshare submarine, called ScUber.
For a limited time only, ScUber riders gained exclusive access to the world’s largest ecosystem, renowned as a biodiverse playground, rich in marine life and offering remarkable underwater experiences.
ScUber was available for a limited number of riders to request through the Uber app and riders had the opportunity to immerse themselves in the exquisite beauty of the Great Barrier Reef, all without the need for a snorkelling mask or a diving license!
